Matter Advertising has been building brands for leading local and international brands since 2009.
Matter Advertising is a boutique agency that focuses on driving demand through the delivery of high quality, relevant and distinctive brand and communication solutions that matter to your customer and business.
We have been building brands since 2009
It is the difference between letting people know you have something to offer and getting people searching for your offering.
What matters the most is to create consumer demand that delivers a business return. Demand for the brand, product or service is the key measurement of success, it lives beyond ideas, tools and channels. It is about understanding what matters and developing a need based solution to drive demand. By identifying what matters most and delivering it through distinctive and effective design and communication solutions will ensure that your brand will be considered, accepted and adopted.
The conversation has moved to creating a customer need and delivering a solution that leads them to consider you.
What has changed is the approach to the conversation. People are no longer buying products, services and/or brands, they are buy solutions to a need they have. Our job is to create and amplify the need, build a conversation around the solution and then introduce customers to the product, service and/or brand that answers the need and delivers the solution. To be effective, we focus on the quality of the conversation, create a need and drive demand for your product, service and/or brand by being part of the solution.
Budgets are shrinking and expectations are increasing, what matters the most is delivering a business return.
For the marketers out there that think, it is simply a case of creating an advert, placing it on the various platforms and using the great data based technology available to get the message spread as wide as possible, or as targeted as possible. I am sorry to say you are wasting your time and money. Adblocks has increased by 35% and marketing bodies are starting to create guidelines governing the use of advertising to protect the user experience. In order to achieve a return, focus needs to be on raising the customer experience, deliver value-adding campaigns, leverage all things internet and optimise influencer marketing.
Matter Advertising is a boutique agency that focuses on driving demand through the delivery of high quality, relevant and distinctive brand and communication solutions that matter to your customer and business.
Our team at Matter are all award-winning talent, supported by a broader network of industry specialists, giving clients access to the best skills in the market. We deliver well above our weight in the market and clients who know us stick with us.
The company was established in 2009 and delivered strategic consulting services to local and international clients in the telecom, financial, mining and property segments. In 2015, the company extended its services to offer a full agency offering, which includes brand and communication, which includes brand, communication and digital.
Every piece of work is strategically well thought through, creatively crafted to deliver what matters
An effective strategy defines the advantage and builds the road map to achieve it.
Leading design principles build visually distinctive brands and assets that are memorable.
Creating and solving customer needs in a relevant manner drives consideration and conversion.
Customer experiences that connect brands to customers in a quick and easy way.
Great work starts with understanding business and customer needs.
