Our Agency
Make sure It matters.
SOLVING CHALLENGES
Strategic thinking.
Creative solutions. Commercial outcomes.
Matter is a strategy-led, creatively driven agency that connects business thinking, human insight and ideas to develop relevant, distinctive and commercially effective solutions. When marketing solves a real problem, creates a real connection and delivers real value, it matters.
SOLVING BUSINESS CHALLENGES
Every business challenge is different.
The starting point is understanding what needs to change,
then finding the strategic and creative solution to make it happen.
STRATEGY
Understand the challenge to finding the opportunity.
Brand strategy, positioning and architecture
Marketing and brand portfolio planning
Communication strategy
Digital strategy
Go-to-market strategy Budget and resource planning
DESIGN
Turn strategy into ideas that matter.
Creative concepts and platforms
Communication campaigns
Brand identity, design and packaging
Digital and social campaigns
Content and promotional solutions
Launch and activation ideas
IMPLEMENTATION
Make the solution work in the real world.
Marketing implementation
Brand implementation
Communication campaign implementation
Digital and social campaign implementation
LISTENING
Listening is where understanding begins.
Understanding clients and their business needs means identifying the challenges, opportunities and customer needs that brand and communication can address. It provides the foundation for better strategic thinking and creative solutions. A deep understanding also builds trust, giving clients confidence that their business is understood and that the solution is grounded in what really matters.
SOLVING
There’s always a smarter
way to solve a business problem.
Our IP combines experience, strategic thinking and creativity to develop solutions that are relevant, distinctive and commercially effective. We leverage the latest technologies, including AI, to drive efficiency and accelerate delivery. But technology is the enabler; our IP is what turns insight and experience into solutions that solve challenges and create value.
MEASURING
Measure it, so you
can improve it.
We measure what matters because what gets measured can be improved. Tracking performance helps identify what’s working, what isn’t and where opportunities lie. Regular reporting turns data into action, enabling continuous optimisation and smarter investment for greater impact and value.
Find out what makes Matter different.
Explore the challenges we’ve helped solve.
LOCATION
Johannesburg
Cape Town
South Africa
NEW BUSINESS
michele@matteradvertising.co.za
+27 82 785 1408
Michele van Heerden